SNAP SLATE
Aims & Objectives
Aimed at crafting visually striking social media designs, crafted mainly for LinkedIn & Instagram, that target on elevating engagement and brand presence.
Highlight
It always starts with a blank artboard and a question—how do we make people pause? The answer has to be different every time.
The Hook
Studies show people process images nearly 60,000× faster than text, making design your strongest hook.
Consistency
Keeping a uniform style, color palette, and tone makes your feed instantly recognizable.
Hierarchy
Use size, contrast, and spacing to highlight the message you want the viewer to notice first.
Serve Gently
Logos, icons, and patterns should support the content, not overpower it.
Minimalism
Clutter reduces clarity; leave breathing space so every element has purpose.
Typography
Clean, readable fonts strengthen communication, especially on small mobile screens.
Think Mobile
Over 80% of users scroll on phones, so designs must be legible and striking at small sizes.
Color Psychology
Colors influence emotions and actions; choose shades that match your brand's personality.
Story
Every post should tell a story — visuals should lead the viewer from context → message → call-to-action.
Test, Refine, Repeat
Track which designs perform best and evolve your visual language based on real engagement.
