Acqueon Campaign
An omnichannel brand awareness campaign
Acqueon:
Humanizing Healthcare Technology
An omnichannel brand awareness campaign
Timeline: 3 months | Role : Lead Digital Designer | Industry : Healthcare
Note: Metrics and specific project details have been generalized to comply with Non-Disclosure agreements butaccurately reflect strategic action
The problem :
All competitors use blue and white theme
The technology was cutting-edge, but the visual identity was getting lost in a sea of clinical, 'blue and white' healthcare software.
Visitors feel repulsion due to huge text boxes.
Visual Evidence
Text heavy webpages and online posts that barely attracts visitors instead many feel a strong repulsion to this form of data.
The Goal
Establish brand trust and increase top-of-mind awareness among hospital administrators. Trust Badges can be used instead of using heavy technical jargons.
The Plan
Strategic Information Hierarchy
Lead with Patient Outcome
(Emotional Hook)
HIPAA
COMPLIANT
Trust
Badges
Low Friction CTA -
Watch a video instead of
"Book a Demo"
Primary Colors
Acqueon Orange
Acqueon Orange
RGB: 242,101,36
HEX: F26524
Crimson Pink
RGB: 242,36, 123
HEX: F2247B
Royal Blue
RGB: 2,62, 115
HEX: 023E73
Secondary Colors
Dark Grey
RGB: 242,101,36
HEX: 333E48
Neutral Grey
RGB: 115, 115, 115
HEX: 737373
Sky Blue
RGB:44, 174, 221
HEX: 2CAEDD
Five9 Blue
RGB:42, 76, 249
HEX: 2A4CF9
Golden Yellow
RGB: 253, 172, 77
HEX: FDAC4D
Iconography
Transitioned from generic, disconnected iconography to custom, unified glyphs that reinforce consistent brand equity across all touchpoints.
Typography
Primary Font
Poppins Bold
Poppins Regular
Poppins Light
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.................................. 25 PTS BOLD
.................................. 16 PTS REGULAR
.................................. 12 PTS REGULAR
.................................. 9 PTS REGULAR
Imagery
Replaced flat, cold clinical stock imagery with advanced post-processed photography featuring rich depth of field and natural skin tones to build immediate trust.
LinkedIn Carousel Post
Designed a premium social touchpoint that cuts through industry noise, directly driving a 22% lift in top-of-funnel brand engagement
Seamless Campaign Delivery
Designed a unified cross-platform assets, ensuring rigorous brand consistency across the entire marketing funnel
The Impact
By humanizing the visual approach and enforcing a strict design system, the campaign successfully shifted Acqueon's perception from a technical vendor to an industry thought-leader."
